Welcome Chinese Hospitality – Silver Standard Certification


Monte-Carlo SBM’s four luxury hotels have been rewarded for their consideration for Chinese guests.

Silver standard CertificationThe Hôtel de Paris Monte-Carlo, the Hôtel Hermitage Monte-Carlo, the Monte-Carlo Bay Hotel & Resort and the Monte-Carlo Beach obtained the Silver Certification, a new and innovative hospitality standard for outbound Chinese travelers, awarded by “Welcome Chinese“.


“Welcome Chinese” is the only officially recognized by Chinese Authorities certified travel service standard and travel platform, aimed at upgrading the services dedicated to Chinese travellers.


In cooperation with the China Tourism Academy (CTA), China’s main government research and promotion institute on the travel market part of the Chinese National Tourism Authority (CNTA).


Participating in the Welcome Chinese Certification program the business enter into a partnership with the CTA and will enjoy a number of benefits aimed at promoting the travel business in the Chinese Market within the framework of a government project.


The certification program sees also the participation of state owned companies like China Central Television (CCTV) the countries state owned television network and China Union Pay (CUP) the countries sole issuer of credit cards.


The « Welcome Chinese » Silver Certification guarantees the following services :

  • Chinese television channel : CCTV 1, CCTV 4, et Chiang Su TV
  • Union Pay Terminals
  • Kettle & Tea Set
  • Welcome Chinese Magasine

Monte-Carlo SBM’s hotels also offer Chinese dish at buffet for breakfast.


Monte-Carlo SBM and its establishments are glad to improve the customer experience of Chinese travellers with this certification.


For more information about the certification : www.welcomechinese.com.cn